Portfolio – RSM
Company profile
- Independent business school, operating as part of Erasmus University Rotterdam
- One of the highest ranked business schools in Europe (7th by Financial Times)
- Offers English language, postgraduate programmes, including MBA and Executive Education
- Reason for a campaign targeting expats: reaching out to an internationally minded audience with a need for and means to afford an MBA programme, but not targeted through local media campaigns
- A satisfied client of Expatica since its foundation, 10 years ago
Aim of the campaign
- Promote to expat corporate executives relocating abroad on a job assignment
- Reach out to expat spouses – they often dedicate the time abroad to strengthening their qualifications, so that they are more competitive on the job market after returning home
- Promotion to HR professionals dealing with expatriates – HR Managers usually decide about executive education and other training for employees
Features
- Utilise Expat Ad Network to advertise on multiple sites with a single vendor
- Display advertising for strengthening the brand awareness and perception
- Drive potential students to open days and other events by intensifying the campaign in certain periods.
- Promoting diversity in classrooms
- Multi-channel approach: online, in print and events
Results
- High-quality prospective students
- Increased traffic to the site
- The positioning of RSM as one of the most international and innovative business schools
- The CTRs obtained with Expatica above benchmarks
Contact
Get in touch!
Reach Expats
Wilhelminastraat 15
2011 VH Haarlem, The Netherlands
Phone: +31 23 512 8940
Email: advertise@reachexpats.com