Portfolio – RSM



Company profile

  • Independent business school, operating as part of Erasmus University Rotterdam
  • One of the highest ranked business schools in Europe (7th by Financial Times)
  • Offers English language, postgraduate programmes, including MBA and Executive Education
  • Reason for a campaign targeting expats: reaching out to an internationally minded audience with a need for and means to afford an MBA programme, but not targeted through local media campaigns
  • A satisfied client of Expatica since its foundation, 10 years ago

Aim of the campaign

  • Promote to expat corporate executives relocating abroad on a job assignment
  • Reach out to expat spouses – they often dedicate the time abroad to strengthening their qualifications, so that they are more competitive on the job market after returning home
  • Promotion to HR professionals dealing with expatriates – HR Managers usually decide about executive education and other training for employees


  • Utilise Expat Ad Network to advertise on multiple sites with a single vendor
  • Display advertising for strengthening the brand awareness and perception
  • Drive potential students to open days and other events by intensifying the campaign in certain periods.
  • Promoting diversity in classrooms
  • Multi-channel approach: online, in print and events


  • High-quality prospective students
  • Increased traffic to the site
  • The positioning of RSM as one of the most international and innovative business schools
  • The CTRs obtained with Expatica above benchmarks



Get in touch!

2 + 14 =

Reach Expats

Wilhelminastraat 15
2011 VH Haarlem, The Netherlands

Phone: +31 23 512 8940
Email: advertise@reachexpats.com