Company profile

• Independent business school, operating as part of Erasmus University Rotterdam
• One of the highest ranked business schools in Europe (7th by Financial Times)
• Offers English language, postgraduate programmes, including MBA and Executive Education
• Reason for a campaign targeting expats: reaching out to an internationally minded audience with a need for and means to afford an MBA programme, but not targeted through local media campaigns
• A satisfied client of Expatica since its foundation, 10 years ago

Aim of the campaign

• Promote to expat corporate executives relocating abroad on a job assignment
• Reach out to expat spouses – they often dedicate the time abroad to strengthening their qualifications, so that they are more competitive on the job market after returning home
• Promotion to HR professionals dealing with expatriates – HR Managers usually decide about executive education and other training for employees

Features

• Utilise Expat Ad Network to advertise on multiple sites with a single vendor
• Display advertising for strengthening the brand awareness and perception
• Drive potential students to open days and other events by intensifying the campaign in certain periods.
• Promoting diversity in classrooms
• Multi-channel approach: online, in print and events

Results

• High-quality prospective students
• Increased traffic to the site
• The positioning of RSM as one of the most international and innovative business schools
• The CTRs obtained with Expatica above benchmarks