The Best Way to Target the Expat Market
Expatica produces high-quality guides and articles targeting the expat market at every stage of their move, making us the go-to source for expat content.
Content and tools such as newsletters, social media and EDM spread the word, creating an expat community that’s waiting for more.
Providing Quality Leads
High-quality content and thoughtful linking assures you will get the leads from readers with a real interest in your service.
Convert Into Clients
We route the leads (conversion path, landing pages) from your website to premium content so that you can capture leads and turn anonymous visitors into clients. By using metrics to track and measure, you receive sales-qualified leads.
Why Target the Expat Market?
1. Expats need help finding services.
Once they arrive in their new country, expats are on the hunt for accommodations, service providers and new products. They need help finding the right companies and facilities: with the right expat advertising, that can be you.
2. Expats are an affluent group.
Expats typically earn higher salaries than locals in the same country – about $100,000 per year, according to some surveys – making them particularly attractive as a customer base.
3. Expats are generally highly educated.
Highly educated consumers, who also typically have higher incomes, are more selective when choosing products or services. Considering that the expat market has shown to be very loyal customers – they’re less likely to abandon a brand – they are a coveted group for our clients.