How to convert expat audience into clients

Using our five steps methodology we grow your number of conversions on continuous base.



How to direct expats to your front door

We grow and deliver quality audience to your landing page. Ready to be converted.


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We can help you

Expatica measures and increases traffic activity, using, keyword checks, social media, SEO, vertical partner sites, analytics tools social media, SEO, EDMs and more.

Reach expats | Grow traffic
Revenue Creative helps you to set up an effective lead nurturing process of building relationships and focusing on leads that are not yet ready to buy, so that they remains engaged and progresses down the sales funnel.
Reach expats | Providing quality leads
Revenue Creative helps you to subsequently deliver a predictable and reliable amount of leads to sales, ultimately resulting in a concrete sales figure
Reach expats | Convert into clients

Helping you to reach expats

Why are expats an interesting audience to target? Here are the top 3 reasons:

  1. Expats arrive new in a country and need new services and products
  2. Their average income is high, twice as much as the average income of local citizen
  3. They are educated to a high level

How do our Audience find us?

We use content marketing to receive and grow traffic.
Since the start of building our Expat websites we have published factual information to provide Expats with the tools and services they need when preparing to move to a new country. This ranges from information about arranging a visa, to changing a driving license for a valid new license for an expat’s chosen new country of residence, how to open a bank account, the best way to find a house, and more.

We currently have over 160.000 live informative articles for our following of over 4 million monthly visitors.

Next to informing our audience, our goal is to direct them to the partners delivering the services or products they’re looking for. We help them our audience to find their way via intelligent links and so channeling the traffic to our partners.

Via intelligent links in published content we drive our traffic to the landing page(s) of our partners. We also use several other products to generate and increase an expat’s interest in your services. Some of these products are:

  • Database marketing
  • Newsletters by country
  • EDM – Electronic direct mailing
  • Profile targeting
  • Campaign optimization

We aim to connect expat’s with the right provider for them, and to put our partners in touch with their target audience; generating effective leads.

Helping you to convert expats







It all sounds good, but how does this fit your companies philosophy and approach? To answer this we have developed a best-pratice model.  Our model follows your client journey from start to finish, resulting in:

  • Common insight
  • Knowledge and understanding of tool
  • Easy to follow step by step process
  • Measurement of transition
  • The easy orkestration of different disciplines and suppliers

And, quite important, this model involves an already proven approach and has led to appealing results for our customers. Want to know more about it? Of course, we will explain our model and  approach, and we will answer all your respond to your wishes and specific situation.


What our customers say

Reach expats | case study ABNAMRO

ABN Amro

Aim of the campaign was to be established as “The bank for Expats” with multiple services and products for expats
With multi channel approach for branding and conversion at the same time and maximum exposure during “peak moments” Expatica showed to be able to grow the number of clients, grow the profit and grow the cross selling for ABN AMRO.


go to case

Reach expats | case study Erasmus University


Aim of the campaig:
Promotion to expat corporate executives relocating abroad on a job assignment and reaching out to expat spouses.

Features used:
Utilising Expat Ad Network to advertise on multiple sites with a single vendor and display advertising for strengthening the brand awareness and perception.

Positioning of RSM as one of the most international and innovative business schools.
The CTRs obtained with Expatica above benchmarks

go to case

Reach expats | case study ESPN America

ESPN America

Main goal:
increasing awareness of the sports channel ESPN in Western Europe and focus on the target audience, American citizens in the Netherlands and France.

Tools used:
Social media (working very well for sports),
Start inspiring discussions on social media to create an emotional bond between ESPN and expats.

ESPN’s marketers in Germany, UK and the Netherlands satisfied with the buzz generated around various sporting events.
Number of Facebook fans increased significantly (main campaign KPI). Switzerland and Germany were added to the campaign.

go to case


Let's have a call

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Expatica Communications B.V.

Wilhelminastraat 15
2011 VH, Haarlem, The Netherlands

Phone: +31 23 512 8940