Why are expats an interesting audience to target?

Here are the top 3 reasons:

1. Expats arrive new in a country and need new services and products
2. Their average income is high, twice as much as the average income of local citizen
3. They are educated to a high level

How does our audience find us?

We use content marketing to receive and grow traffic.
Since the start of building our Expat websites, we have published factual information to provide Expats with the tools and services they need when preparing to move to a new country. This ranges from information about arranging a visa, to changing a driving license for a valid new license for an expat’s chosen new country of residence, how to open a bank account, the best way to find a house, and more.

We currently have over 160.000 live informative articles for our following of over 4 million monthly visitors.

Reaching the goal

As well as informing our audience, our goal is to direct them to the partners delivering the services or products they’re looking for. We help them our audience to find their way via intelligent links and so channelling the traffic to our partners.

Via intelligent links in published content, we drive our traffic to the landing page(s) of our partners. We also use several other products to generate and increase an expat’s interest in your services. Some of these products are:

• Database marketing
• Newsletters by country
• EDM – Electronic direct mailing
• Profile targeting
• Campaign optimization

We aim to connect expat’s with the right provider for them and to put our partners in touch with their target audience; generating effective leads.

Our work method

It all sounds good, but how does this fit your companies philosophy and approach? To answer this we have developed a best-practice model.  Our model follows your client journey from start to finish, resulting in:

• Common insight
• Knowledge and understanding of tool
• Easy to follow step by step process
• Measurement of transition
• The easy orchestration of different disciplines and suppliers

And, quite important, this model involves an already proven approach and has led to appealing results for our customers. Want to know more about it? Of course, we will explain our model and approach, and we will answer all your responses to your wishes and specific situation.