Case studies – Air France/KLM

 

 

Background

  • One of the world’s largest airlines.
  • Fierce competition on short-haul distance flights from low-cost carriers (Easyjet, Baboo) in Switzerland.
  • Strategic decision to steer away from local competition and focus on Air France-KLM network strength for the long-haul flights and the premium economy class.
  • Reason for a campaign targeting expats: reaching out to a group of frequent travellers, not targeted by competitors.
  • Client was looking for a partner with a strong reach and advisory capabilities

Campaign

  • Main goal: increasing sales.
  • Target group: expats based in Switzerland only.
  • Promotion of long-haul routes from Switzerland.
  • Frequent banner changes to accommodate seasonal demand.
  • Geo-targeting to promote specific connections to certain groups.

Results

  • Strong, positive ROI in Switzerland.
  • Generation of sales outside of Switzerland.
  • Referrals to other marketers within Air France-KLM.
  • Client particularly satisfied with geo-targeting features of ads.

Contact

Let's have a call

1 + 7 =

Expatica Communications B.V.

Wilhelminastraat 15
2011 VH, Haarlem, The Netherlands

Phone: +31 23 512 8940
Email: advertise@expatica.com
Web: www.expatica.com