Latest Blog Posts

How to create compelling content for Expats

In a previous post, we discussed how an advantage of targeting newly arrived expats is they have no existing loyalties. This offers proactive businesses a compelling opportunity to build relationships. Content can be particularly effective in reaching your new customer. But there are a few key points to remember when creating content (in the form...

Why target expats?

Western economies are mostly either sluggish or in recession, and traditional advertising channels are saturated. For marketers, it seems like it’s all bad news. But what if there was a demographic that had a relatively high level of discretionary spending, was growing despite ongoing global economic problems, and which relatively few companies target? Expats fit...

How to measure a banner ad campaign

One might imagine that the simplest and best way to measure the success of a banner campaign is through click through rates (CTRs). And one of the most common questions we are asked by marketers is what their campaign’s CTR is and how it can be improved. This is entirely understandable. Logically, it seems that...