Portfolio – Air France/KLM



Company profile

  • One of the world’s largest airlines
  • Fierce competition on short-haul distance flights from low-cost carriers (Easyjet, Baboo) in Switzerland
  • Strategic decision to steer away from local competition and focus on Air France-KLM network strength for the long-haul flights and the premium economy class
  • Reason for a campaign targeting expats: reaching out to a group of frequent travellers, not targeted by competitors
  • Client was looking for a partner with a strong reach and advisory capabilities


  • Main goal: increasing sales
  • Target group: expats based in Switzerland only
  • Promote long-haul routes from Switzerland
  • Frequent banner changes to accommodate seasonal demand
  • Geo-targeting to promote specific connections to certain groups


  • Strong, positive ROI in Switzerland
  • Generation of sales outside of Switzerland
  • Referrals to other marketers within Air France-KLM
  • Client particularly satisfied with geo-targeting features of ads


Get in touch!

8 + 3 =

Reach Expats

Wilhelminastraat 15
2011 VH Haarlem, The Netherlands

Phone: +31 23 512 8940
Email: advertise@reachexpats.com