Portfolio – ABN AMRO
Company profile
- One of the largest banks in Europe
- Market for banking services fairly saturated; most consumers already have a bank account and new client acquisition is problematic
- Offers current accounts, savings, investments products, mortgages, loans, insurance tailored to expats’ needs.
- Highly regarded for English-language communication and simpler procedures
- A client of Expatica since 2005
Aim of the campaign
- Establish ABN AMRO as ‘the bank for expats’
- Intense promotion to capitalise on the first entrant advantage: ABN first to launch tailored services for expats
- Target a growing group of potential customers, which all have a need for banking services and no current loyalties to any of the Dutch banks
- Promote multiple products
Features
- Multi-channel branding effort: online campaign, print advertising, and event sponsorship
- Premium placement by utilising for instance, wallpaper creative and channel sponsorships
- Employ video advertising
- Various banners for different products
- Maximum exposure during peak periods
- Message revolving around welcoming expats
Collaboration results
- Dominant position as the preferred bank for internationals. Most expats are advised to open an account specifically with ABN AMRO upon arrival
- Rapid growth in the number of clients
- International banking becoming one of the most profitable divisions
- Increased profit margins: expats have high disposable income and sophisticated needs
- High cross-selling rate: expats are more likely to use multiple products
Contact
Get in touch!
Reach Expats
Wilhelminastraat 15
2011 VH Haarlem, The Netherlands
Phone: +31 23 512 8940
Email: advertise@reachexpats.com