Google signed the death warrant of the Yellow Pages. But random internet search results can be quite dodgy – it’s a jungle out there! Consumers prefer the reliability of local online business directories: according to Localogy,
8 out of 10 people will use a local business directory to find products and services.
Getting listed on a good business directory has never been so important.
Here are 10 reasons why joining an online local directory is great for business.
Boost your online presence
Getting listed in a good business directory is an essential strategy in today’s digital world. 79% of consumers now do online research before making purchasing decisions. This means listings are great for maintaining an edge over competition and increasing visibility among the local audience.
Listings can increase your web traffic in two ways: directly, when people click the link to your website featured in a popular directory; and indirectly, as they start to see and recognize your brand on more platforms and through more search engine results.
A good online local listing is like having a 24/7 advertisement for your business in a place that is regularly used by potential customers.
Be in controlWith an online business directory, unlike with review websites such as Yelp or TravelAdvisor, you control what your online listing says.
- You can write your own custom description of the products and services you offer.
Tip: A good online directory will then optimize it for SEO!
- You can pick to what page of your website your listing will link.
Tip: A professional directory will add a special code to that link that allows you to track your customer from click to sale!
- You can decide what contact information to give: your address, your phone number, your email.
Tip: a comprehensive online directory will even include links to your social media profiles.
- You can often add a logo or images to make your listing more attractive and increase your brand recognition.
Reach a new customer base
There are many different online listings platforms spread across diverse sectors of the internet. This means you can choose a local business directory that will enable you to tap into new ready-made markets. Not only will you benefit from that directory’s audience, but search engines will soon understand this is also your market and feature your own website on relevant search results.
Expatica has a worldwide audience of over 12 million yearly visitors spread across 15 countries and growing. By being featured in one of our local directories, you will expand your reach among educated and high-earning expats.
Not only does advertising in local online listings save money, it also saves time. Using local directories can yield great results from simply filling out a few fields with basic information. All you need to remember is to keep the information up-to-date. Other than that, you can sit back and wait for the steady increase in customers.
Build brand awareness
Listings directories give businesses the chance to get their name and logo seen by customers. This means that, even if a visitor doesn’t click on your website link, they become aware of your brand’s existence.
Everyone who sees your company name, logo and details is a potential future customer. Even if they don’t buy your products and services this time, they are now more likely to shop with you at a later point.