by Mark Leferink | Sep 21, 2017 | Uncategorized
You may be wondering how to ensure your digital marketing is effective. Your business has a profit goal and your marketing strategy should, of course, contribute to this. To what extent is this currently the case? What can be improved? Maybe you have heard of the term...
by Mark Leferink | Sep 8, 2017 | Uncategorized
Within the ever-changing field of online B2B marketing, there’s a need for a new type of online marketeer. There’s an increasing need for marketing operations teams and the role of online marketeer is now deemed vital to a business’s success. The requirements...
by Hans Groen | Mar 16, 2017 | Uncategorized
In a previous post, we discussed how an advantage of targeting newly arrived expats is they have no existing loyalties. This offers proactive businesses a compelling opportunity to build relationships. Content can be particularly effective in reaching your new...
by Hans Groen | Mar 16, 2017 | Uncategorized
Western economies are mostly either sluggish or in recession, and traditional advertising channels are saturated. For marketers, it seems like it’s all bad news. But there is a demographic that can open up a new world: expats. Expats not only have a relatively high...
by Hans Groen | Mar 16, 2017 | Uncategorized
One might imagine that the simplest and best way to measure the success of a banner campaign is through click-through rates (CTRs). And one of the most common questions we are asked by marketers is what their campaign’s CTR is and how it can be improved. This is...
