The Expat Marketing Blog

Reach Expats explains how, why and where local and international companies can use expat marketing to reach expats and turn them into valuable customers.

Effective lead management in four steps 

Only through a good cooperation between marketing and sales, can you turn a stranger into a visitor, then a lead and ultimately a customer. In our last blog, we discussed that the marketing and sales department often misunderstand each other. Terminology and...

How to create compelling content for expats

In a previous post, we discussed how an advantage of targeting newly arrived expats is they have no existing loyalties. This offers proactive businesses a compelling opportunity to build relationships. Content can be particularly effective in reaching your new...


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Reach Expats

Wilhelminastraat 15
2011 VH Haarlem, The Netherlands

Phone: +31 23 512 8940