Only through a good collaboration between marketing and sales can you turn a stranger into a visitor, a lead and then, ultimately, a customer. We’ve discussed that the marketing and sales departments often misunderstand each other, with jargon and agreements not...

You have plenty of website visitors, a high conversion rate and receive a number of B2B leads. But if these leads do not turn into customers, your marketing strategies needs to change. What is a qualified lead? A good lead is an unqualified lead that turns into a...

The economy is improving. The recession has come to an end, which is especially apparent in Dutch companies, and more businesses are once again investing in their marketing and communication activities. The market clearly shows increased investments in these areas,...

Bas is an operational manager with a large business-to-business company for whom he has worked for over 10 years. Over the course of his tenure there, he realized something had to change drastically – he and his department are directly responsible for profiting from...