The Expat Marketing Blog

Reach Expats explains how, why and where local and international companies can use expat marketing to reach expats and turn them into valuable customers.

Lead management in 4 steps

Only through a good collaboration between marketing and sales can you turn a stranger into a visitor, a lead and then, ultimately, a customer. We’ve discussed that the marketing and sales departments often misunderstand each other, with jargon and agreements not...

How to improve the quality of your B2B leads

You have plenty of website visitors, a high conversion rate and receive a number of B2B leads. But if these leads do not turn into customers, your marketing strategies needs to change. What is a qualified lead? A good lead is an unqualified lead that turns into a...


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Reach Expats

Wilhelminastraat 15
2011 VH Haarlem, The Netherlands

Phone: +31 23 512 8940