The Expat Marketing Blog
Reach Expats explains how, why and where local and international companies can use expat marketing to reach expats and turn them into valuable customers.
Lead management in 4 steps
Only through a good collaboration between marketing and sales can you turn a stranger into a visitor, a lead and then, ultimately, a customer. We’ve discussed that the marketing and sales departments often misunderstand each other, with jargon and agreements not...
How to improve the quality of your B2B leads
You have plenty of website visitors, a high conversion rate and receive a number of B2B leads. But if these leads do not turn into customers, your marketing strategies needs to change. What is a qualified lead? A good lead is an unqualified lead that turns into a...
Top 3 tips to getting insight into your marketing campaigns
The economy is improving. The recession has come to an end, which is especially apparent in Dutch companies, and more businesses are once again investing in their marketing and communication activities. The market clearly shows increased investments in these areas,...
How to make B2B marketing measurable and accountable
Bas is an operational manager with a large business-to-business company for whom he has worked for over 10 years. Over the course of his tenure there, he realized something had to change drastically – he and his department are directly responsible for profiting from...
Requirements for delivering your campaign creatives
This article describes the input that the team of Expatica needs to receive of you for booking your marketing campaign at Expatica.com. Display banners Article box-out Facebook events and posts A-Z directory profile Housing board post One-minute social media video...
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Reach Expats
Wilhelminastraat 15
2011 VH Haarlem, The Netherlands
Phone: +31 23 512 8940
Email: advertise@reachexpats.com
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