Lead management in 4 steps

Only through a good collaboration between marketing and sales can you turn a stranger into a visitor, a lead and then, ultimately, a customer. We’ve discussed that the marketing and sales departments often misunderstand each other, with jargon and agreements not...

How to improve the quality of your B2B leads

You have plenty of website visitors, a high conversion rate and receive a number of B2B leads. But if these leads do not turn into customers, your marketing strategies needs to change. What is a qualified lead? A good lead is an unqualified lead that turns into a...

Effective lead management in four steps 

Only through a good cooperation between marketing and sales, can you turn a stranger into a visitor, then a lead and ultimately a customer. In our last blog, we discussed that the marketing and sales department often misunderstand each other. Terminology and...