by Hans Groen | Nov 21, 2017 | Uncategorized
The digital world is constantly changing and developing which is exciting and interesting, especially for online marketing. However, it is also the main reason that the legislation on personal data is due for an update. The European Commission and the European...
by Hans Groen | Mar 16, 2017 | Uncategorized
In a previous post, we discussed how an advantage of targeting newly arrived expats is they have no existing loyalties. This offers proactive businesses a compelling opportunity to build relationships. Content can be particularly effective in reaching your new...
by Hans Groen | Mar 16, 2017 | Uncategorized
Western economies are mostly either sluggish or in recession, and traditional advertising channels are saturated. For marketers, it seems like it’s all bad news. But there is a demographic that can open up a new world: expats. Expats not only have a relatively high...
by Hans Groen | Mar 16, 2017 | Uncategorized
One might imagine that the simplest and best way to measure the success of a banner campaign is through click-through rates (CTRs). And one of the most common questions we are asked by marketers is what their campaign’s CTR is and how it can be improved. This is...
