When working with Reach Expats as part of your company’s expat advertising strategy, we will need to access Google Analytics. Granting access to Google Analytics allows you to share your site data while letting others manage users and edit settings, depending on the type of access you allow.

Account level: Users have access to all properties and views. This level also allows them to add other users and websites to the account.
Property level: Users have access to only the property you allow. Users can access tracking and retargeting code; they can also manage settings.
View level: Users have access to the view with only the permissions you allow, such as reports and goals.

To ensure that you select the right permissions for Google Analytics, follow these 7 steps:

Step 1: Sign in to Google Analytics.

Select the site for which you’d like to grant GA access.

access Google Analytics step 1

Step 2: Click the Admin tab.

This is located at the bottom of the left-hand side of the screen.

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Step 3: Click User Management under the Property column.

There are three columns: account, property and view. If you would like to allow property-level access, for example, click User Management under the Property column.

access Google Analytics step 3

Step 4: Click Add User.

Click the + symbol in the upper right-hand corner, and then select “Add new users.”

access Google Analytics step 4

Step 5: Enter the Gmail address for the new user.

Keep “Notify new users by email” checked.

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Step 6: Select the type of access you would like to grant.

The options include Manage Users, Edit, Collaborate and Read & Analyse. Reach Expats requires Read & Analyse access.

access Google Analytics step 6

Step 7: Click Add.

The user for which you’ve granted permissions will receive an email alert telling them they now have access to Google Analytics.

access Google Analytics step 7

If you have any issues, questions or concerns regarding Google Analytics access, contact us at advertise@reachexpats.com or give us a call at +31 23 512 8940.