by Hans Groen | Mar 16, 2017 | Uncategorized
In a previous post, we discussed how an advantage of targeting newly arrived expats is they have no existing loyalties. This offers proactive businesses a compelling opportunity to build relationships. Content can be particularly effective in reaching your new...
by Hans Groen | Mar 16, 2017 | Uncategorized
Western economies are mostly either sluggish or in recession, and traditional advertising channels are saturated. For marketers, it seems like it’s all bad news. But there is a demographic that can open up a new world: expats. Expats not only have a relatively high...
by Hans Groen | Mar 16, 2017 | Uncategorized
One might imagine that the simplest and best way to measure the success of a banner campaign is through click-through rates (CTRs). And one of the most common questions we are asked by marketers is what their campaign’s CTR is and how it can be improved. This is...
